Joseph Masilamany

As a writer/journalist, Joseph Masilamany subscribes to Aristotle’s ingredients for persuasion, which are ethos (ethics), pathos (emotion) and logos (logic). A story without these, is nothing but a dry piece of academic literature, he says. On a similar note, Joseph believes in quickly putting the human face into a story. Example: “Don’t say, 800,000 Rwandans were killed during the 100-day Hutu-Tutsi rebellion. Simply say: “There are no more devils in hell. They are all in Rwanda.” Believe me … the devil is in the detail (pun intended!)