Master Matchmakers® Pioneers An Application: Love Lab® Verifies Your Dates When You Meet

The small type: From 2009 to 2013, professional matchmakers JoAnn and Steve Ward managed VH1’s “Hard fancy.” Throughout six months, this mother-and-son duo presented their ability for motivating, advising, and quite often giving an actuality check to individuals searching for love. When not in tv series business, the duo operates Master Matchmakers to simply help singles discover a relationship through matchmaking and big date coaching. Master Matchmakers provides individualized guidance and vetted fits to singles nationwide. Today, the group has also innovated a mobile program also known as adore Lab that authenticates the identity of a stranger before you go on a romantic date. In all aspects of adult dating personals, the Ward household aids greater truthfulness and trust.


In 2003, Steve Ward thought he had been on his method to becoming a financial investment banker. He had been 22, only out of school, and planning to start their profession, but very first he chose to help his mother around with her matchmaking business.

JoAnn Ward had an ability for coping with men and women, however with technologies. She had been making use of submitting cabinets, and her child wished to upgrade her to an on-line database and internet site. The guy anticipated that it is a simple task. Next, when a prospective customer asked him for a male’s viewpoint, he conducted 1st intake meeting and began to suggest fits.

He found with all the customer and matched her on a primary big date. She along with her big date struck it off and happened to be eventually involved getting hitched. Steve’s very first introduction ended up being a rousing achievements, and merely like this he had been addicted.

One minute generation matchmaker and President at Master Matchmakers, Steve guides individuals toward fulfilling relationships with honesty and credibility. He is well-practiced at providing advice to singles. Alongside their mom, he co-authored a novel labeled as “Crash program in Love.” In every his endeavors, the guy expectations to boost the dating knowledge for singles.

Master Matchmakers performs personal interviews and background checks to thoroughly get acquainted with customers before giving them on a night out together. Qualified mentors and licensed therapists behave as individual mentors and a passionate staff of regular matchmakers work side-by-side with these coaches to ensure careful, hand-selected introductions plus individualized information from years of professional experience.

With a commonly viewed television show, “Hard adore,” this little local matchmaker widened into an all over the country boutique, providing singles throughout 50 says.

“We’re dealing with panel from around 20 to 40 new customers per month today,” Steve mentioned. “we have developed into a full size service capable of assisting anyone who labors in love.”

These days, by utilizing innovation to enhance the internet dating life of singles, Steve provides pioneered a cellular application called enjoy Lab, that’ll confirm someone’s photograph, authenticate their own identity with your own information quiz or cellular phone search, and operate a criminal record check and.

“in a day and age of conference over cellular very first about internet dating, we created adore Lab to offer trust as a service for the entire relationship industry,” Steve revealed, “but for those wanting a high-touch, personal expertise we will continue to provide the best-in-class, individual training and pro matchmaking solutions.”

Steve and JoAnn Honed Their Date training through “Tough Love”

Upon signing up for Master Matchmakers, Steve made use of his business impulse, social instinct, and flair for informing it adore it is to showcase what a matchmaker can be and carry out. Because of this, the guy with his family members eventually earned much promotion and attention, culminating in VH1’s fact television show “Tough fancy,” which ran for six conditions.

From 2009 to 2013, Steve and his mom managed and created this tv series about singles and partners in a variety of stages of internet dating and commitment crises. They truly are simple individuals who learn how to get results.

“thanks much for guiding myself across the ‘dating quest’ that resulted in Ryan. Our company is therefore delighted. The guy adds a great deal to living that I would be unable to develop by yourself. I never ever believed in soulmates before, but guy have always been I a believer today!” — Maya, a Master Matchmakers client

After season one, Steve recognized the helpfulness of a really love bootcamp, of reading from someone that will tell you the truth about yourself along with your connections. The guy decided to include a romantic date training solution to fit and bolster their particular matchmaking.

“We wished to provide alternative techniques we could add worth to a person’s love life,” the guy informed us. “We started initially to establish a course that people felt had been very distinctive and tailored, on the basis of the strategy we had been noted for: difficult really love.”

The rise in popularity of the tv screen program therefore the development of the net during the time allowed Master Matchmakers to syndicate their unique solutions all over the country.

Date Coaching, Matching, and Vetting for those throughout 50 States

Master Matchmakers has changed a great deal since 2003, when posting and sending photos via a computer had been tiresome and difficult. Back then, it was an industry requirement that matchmakers won’t reveal their customers photos regarding prospective date. The consumer must trust their own expert assessment of attractiveness and compatibility.

Today technical improvements enable Steve and his awesome team to dig much deeper and supply so much more than just a photo. As a result of the last detail, these matchmakers want to know every little thing to create an informed match. A full bio and background check is common working procedure for this proprietary matchmaker.

Delivering personalized service on the entire nation, the Ward family members has the ability to help hundreds of eligible singles discover the person of the ambitions.

An egalitarian matchmaker, Steve denies the thought of an antiquated business model where men pay inflated rates in order to satisfy women who shell out nothing. Master Matchmakers addresses women rather and respectfully.

“I focus on a top-quality girl,” Steve stated. “I cater to women that tend to be highly inspired, winning, attractive, informed, and looking to satisfy their particular equal or better.”

Date Coaching

In their day training, Steve sets a focus on recognizing options and being open to performing on all of them. The guy promotes self-awareness, maybe not self-consciousness. The guy talks about changing the paradigm and getting rid of self-imposed barriers so your client is ready to satisfy “the main one.”

“My personal training provides them with the capability to optimize the opportunities which come their unique means and to see those opportunities,” the guy described. “I’m a numbers man, so it is exactly about regularity and preparedness.”

He and his group of educated coaches fulfill personal to recognize patterns, break terrible routines, making a strategy for how to acquire, type, and sustain a good relationship. It’s no surprise their website talks of date coaches as “the blade and shield inside sex life.”

“more often than not we just run helping people expand their particular brains,” Steve stated, “to try to consider why it could work– perhaps not exactly why it won’t operate.”


These matchmakers recommend for you personally. Their job would be to organize introductions with compatible and vetted individuals. Customers agree upon a specific amount of introductions beforehand, and the matchmakers produce a tailored method backed by decades of expertise inside matchmaking online game.

“we are really tactical about it,” Steve stated, “and we also provide feedback as you go along. We give the customer real useful criticism which they won’t get some other means.”

Grasp Matchmakers grab their time interviewing and receiving to know their clients so that they can make better fits. The point, Steve mentioned matter-of-factly, is to obtain rid of the consumer by combining all of them up with a compatible match.

Often what this means is providing some guidance (or a firmly worded real life check) to customers. The frame of mind from the unmarried is simply as important given that character of these date.

Also important, Steve informed you, may be the power to connect realistic expectations. “I’ve discovered over the years simply to walk an excellent line between providing some one wish and giving some one delusions.”

Background Checks

Before dealing with any client, Master Matchmakers thoroughly investigates that person’s background. This can include many techniques from social networking pages to criminal record. The team features a great deal of data at their particular discretion to ensure that each of their customers take the up-and-up.

“By far and away, we possess the greatest level of direct access to regulated data — more than virtually any matchmaker in the nation,” Steve boasted. “we are fundamentally, for all intents and purposes, private detectives.”

Master Matchmakers only represents folks after vetting their history. Anyone who signals on agrees to such an arrangement. Fostering confidence and honesty, these matchmakers make certain that their customers are upstanding people worthy of getting matched. This original feature gives the team a competitive edge for singles looking for some added protection and detailed research.

“We have now incorporated a lot of technology during the last few years,” Steve mentioned. “enabling you to complete all of our jobs more effectively and properly than many other matchmakers online.”

Love Lab has Background Checks to help keep Daters Safe

Recently, Steve has brought on an ambitious endeavor, generating an online dating reference for singles. He’s taken the confirmation technology used by Master Matchmakers and condensed it into a mobile software labeled as fancy Lab. Now anyone can go online to confirm the identity of a night out together before conference in person.

It is an important item for singles which set themselves in danger by happening a romantic date with somebody they don’t really know.

“We would like to come to be an index,” Steve demonstrated, “to make sure that online dating pages and simply help people find out more value out of all those programs and services.”

Love Lab makes use of Master Matchmakers’ vetting techniques to deliver the present day dater some peace of mind. Before going on a night out together, consumers can login to learn if someone is exactly who they claim to get (and whatever they claim to look like).  This no-cost mobile application premiered in September 2013 and also been expanding their reach from the time.

“we are in the course of an advancement of our own product,” Steve stated. “we need to be an impartial confirmation solution for your relationship industry.”

The app lets customers self-verify their identity and check through to the identification of someone otherwise. Soon you are able to enter a phone number, current email address, or login name involving a Love Lab profile to find out if someone you came across on line was already confirmed. Every person must validate their details. You are able to confirm your images, for example, by taking and publishing an instant selfie to Love Lab that is assessed and versus the profile pictures for likeness.

With a thorough and conscientious confirmation procedure, these online dating innovators desire to develop a product that decreases the dishonesty, fraud, and threat rampant in online dating.

“I’m not very concerned with making a huge amount of cash immediately. I’m really trying to build something that people will want to make use of and suggest — and a service that solves a rather severe problem.”

The Master Matchmakers Team Provides a Close-Knit, Family Feel

Master Matchmakers is actually a family-run business. JoAnn Ward may be the President, her child is the Chief Executive Officer, along with her daughter will be the Executive Director of customer Relations. Quite a few of their matchmakers and big date mentors are aided by the company for decades as they are profoundly committed to the success of every client.

“We operate Master Matchmakers like a family group. We have an extremely boutique-style approach,” Steve explained, including, “My personal mother has actually constantly said that the thing that technologies are unable to change is private service.”

JoAnn has actually a vibrant individuality that sets the tone for your organization overall. The Ward family members is focused on informing it want it is actually and assisting people when it is immediate.

“We simply take the same show associated with the duty into the business,” Steve stated, “but she is a whole lot more taking part in production the success inside our client’s lives.”

Lately, Steve has taken more of one step right back from client strive to focus on the continuing growth of the Master Matchmakers company and development on the appreciate Lab application. The guy allows his mommy do the reins regarding customer area, the actual fact that they don’t always agree regarding right method.

“We have disagreements regarding all of our consumers always in fact,” he mentioned good-naturedly. “If we disagree, though, it’s my job to allow her to win because we made a great deal in the past that she’d have final proclaim into the matchmaking business and that I could have last say regarding the enjoyment endeavors.”

That contract has proven becoming good for all involved â€” this mother-son staff bills one another out to provide daters individualized assistance and scientific ease.

Success is calculated by just how Delighted the Clients Are

Over many years, Steve features seen many achievements tales of pleased lovers whom found, bonded, and found love as a result of Master Matchmakers. Their own client product reviews page is filled with reviews from content clients.

“i would ike to genuinely believe that 99per cent of those whom retained myself should do almost everything over again,” he mentioned, “and that I’m proud of that.”

The guy informed all of us about a particular young woman who was simply wise and successful in demand for some advice in her romantic life. Steve took her on as a customer and started training her getting a lot more open-minded. The guy paired the lady with a few unmarried men but had not located an ideal fit.

Attain insight into the woman individuality, Steve questioned their to deliver a personal guide page. The woman reaction astonished him. “She believed comfy enough to choose an ex who was simply currently remarried,” he recalled. “She truly exposed to him and let him know that she actually is going through this knowledge, doing some soul-searching and highlighting about what she could carry out in another way to fulfill ‘the one.'”

Her ex wound up supplying her path back in really love. The guy suggested she fulfill a buddy of his. The catch ended up being this particular friend lived in Seattle while she lived-in New York. But she’d already been coached to get open-minded to options, very she approved give it an opportunity. After a series of winning dates, she wound up relocating to be nearer to this man, who is today her fiancé.

“She gave me this beautiful testimonial for meeting this individual,” Steve mentioned. “the fact i really could ultimately impact someone making sure that, actually without exposing the woman to ‘the one,’ she however credits myself — for me, that is something to be pleased with.”

Master Matchmakers Blends Personal provider With Technology

Instead of becoming a financial investment banker, Steve Ward has utilized his skills as an entrepreneur, spokesperson, matchmaker, and big date mentor to propel Master Matchmakers in to the scientific get older. Their unique freshly designed app, like Lab, could be the next thing in providing singles a secure internet dating environment with total criminal record checks.

“We’re able to look into some people’s back ground really carefully — a whole lot more thoroughly than nearly any different matchmaker online,” Steve stated. “I’ve essentially shrunk that technology into fancy Lab, but Master Matchmakers however makes use of it for the clients’ purposes too.”

With initial advice, hand-picked suits, and proven times, Steve seems to corner the business on internet dating from start to finish.

“our very own focus is truly being able to provide helpful resources to individuals inside the entire dating ecosystem,” the guy mentioned. In the event that large praises of his previous customers tend to be any sign, he is been immensely effective thus far.