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FAQ


     

Why charge for content rather than getting revenue just from advertising?


Tags
Advertising, Subscription



Ideally, advertising would pay for good quality journalism. However, advertising in Malaysia still remains largely in traditional media, although the shift to online grows day by day. For online advertising, a large percentage gets invested in large non-Malaysian owned sites such as Facebook and Google. Also, some advertisers prefer to advertise on entertain sites. Online advertising is also much cheaper than print advertising. For example, if a print newspaper can earn US$100 per reader, a website may earn US$ 1 per reader.

Hence, Malaysiakini believes to create a sustainable journalistic site, we believe that users should contribute a small subscription fee.



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